Four Ways To Make Open Houses Productive

Open houses are a staple of real estate sales! Why do so many agents hate them? Why do so many agents like them? Whichever side you are on, here are four ways to make open houses productive.

  1. Invite the neighbors for a special preview.
  2. Greet guests with a compliment and a smile.
  3. Ask questions about THEM, don't just dive into features and benefits.
  4. Have buyer packets and pre-listing packets ready to go.

More detail in the video above, but the key here is to have quality interactions with the people who visit the open house. Your job is to provide value. Ask questions to find out what features and benefits they are looking for instead of launching into a sales pitch.

If you are not already deploying these actions when it comes to open houses, give a shot. Maybe this weekend? If you do, send me a message and let me know how it went.

Have a great day!