Top 5 Pre-Listing Interview Questions

The pre-listing interview is such a crucial component to the listing process. This is what comes before everything including your perfect pre-listing packet. I just don't understand why so many real estate agents skip out on this important step.

So if you aren't conducting a pre-listing interview, start. If you are, make sure you are asking the right questions. Detailed in the video above, here are my five favorite pre-listing interview questions:

1. Why are you selling?
   Sounds like a simple question but make sure you really explore this one. Find out the seller's true motivation.
2. If you were to stay here for another five years, what changes would you make?
   This starts to introduce small improvements that can enhance the property's marketability.
3. Looking at your home through a buyer's eyes, where would you rate it on a scale of 1 to 10?
   Putting the seller in a buyer's shoes helps them understand what the marketplace could be looking for.
4. What will you be asking for the property?
   Yes, we are here to help with guidance in pricing but you know the seller has something already in his or her head. Make it okay for them to share.
5. Are you interviewing anyone else for the job?
   Good to know if you are in competition, right?

There are many more questions that complete a perfect pre-listing interview but these are some of my favorites. Be sure to learn as much as you can in a short conversation before previewing the seller's home. This way you will know what to expect when you walk through the door.