Selecting The Right Real Estate Brokerage

You just passed the real estate exam and are now ready to become a real estate rockstar. Or maybe you're a veteran agent who wants to take his business to the next level. Fantastic on both accounts but which brokerage are you going to affiliate with to make that happen?

There are a lot of things you can ask and consider when selecting a real estate brokerage and there a lot of videos and articles out there that will tell you what is most important. Here are four things I think you should be focused on:

  1. What kind of business and administrative support does the company provide?
  2. Does the company's brand align with your personal brand?
  3. What type of network is the brokerage affiliated with?
  4. Do you like the manager who will be overseeing your activities and is she a person you can collaborate with?

I go into detail on each of these items in the video above. Notice that I don't mention commission splits, lead-generation, CRM, etc. Those may be important to you and I'm not saying to dismiss that but focus in on the total value the brokerage brings you as an agent. Also, don't prioritize things you can do and perfect on your own; a CRM for example. Pay attention to the big ticket items that you cannot change or manage on your own.

Lastly, when interviewing with a brokerage make sure they take interest in your story and your goals. If they don't care now, will they care in the future?

Good luck with this one. Not an easy task finding a quality company to hang your license but focus on the value they bring and the quality of people that already work there and you'll find your way with ease.

Have a great day!